Not only are we crafting coffee of the highest quality, we’re also disrupting the coffee industry by bringing more balance to the traditional value chain.

Currently, close to 99% of all coffee exports are raw, unroasted beans.


Roasting, packing, branding and distribution account for up to 85% of the value chain after import, not benefitting the coffee producing countries.

Our coffee is grown, handpicked, roasted and packaged in Ethiopia.

More jobs, more skills and more income remain in the country of origin.

Ethiopia is one of Africa’s largest coffee producers and home to the Arabica plant. It's estimated that around 15M Ethiopians relies on coffee for their livelihood. 

The country’s biggest industry however, is charity, not coffee.

It can change though, calculations show that if Ethiopia did start to roast it’s own beans and export the finished product, the country could triple it’s income and start to move beyond aid.


Forestry coffee farming promotes biodiversity, protect and plant trees, prevent landslides and soil erosion, whilst creating a rich habitat for the native wildlife.

In this clever ecosystem, aiding the farmer, insect- and nectar eating birds plays an important role, combating insect pests and pollinating plants.


The Arabica plants are sustainably grown in the shade of the forest canopy. Here the coffee cherries ripen slowly, absorbing nutrients and flavours of the forest, its fallen fruits and rich flora.

Forest grown coffee does not produce the same quantity as that of a field, however the quality and flavours are incomparable.

At GORA we pay a premium for these beans, acknowledging their high quality and the positive impact of forest farming.


Coffee grown in a field can yield 3-4 times as much as that of a forest. But not only is the quality of coffee grown in the shade, far superior, the trees also provide shelter and a home to numerous migratory and endemic bird species.

One such is the Blue-breasted Bee-eater, which is the bird we've adopted as our ambassador. It's one of the most faithful inhabitants in this ecosystem and plays a key role. Despite its name, it primarily preys on insects harmful to plants and while eating nectar, pollinating the forest flora.

Various studies suggest that Ethiopian shade grown coffee is perhaps the most bird friendly coffee in the world, attracting a vast number of species. 

Sadly, only a small percentage of the world's coffee is grown in the shade of a tree, but you can help change this trend by choosing responsible forest- or shade grown coffee such a GORA.


We strive to deliver a coffee, that is as sustainable as it’s tasty. In addition to a more balanced value distribution, we also focus on reducing our carbon footprint.

As a result of the organic forestry farming, GORA has a low CO2 consumption and we work continuously to lower it even further, also in terms of logistics and packaging.

Completed earlier this year, GORA is now roasting at what will be one of Africa's first carbon free roasting facilities. While the roastery is operational and technically compliant, the official carbon free validation is still pending. 

The 17 Sustainable Development Goals (SDGs) were adopted by all United Nations Member States in 2015 with the aim of building a better world for people and planet by 2030.

They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, equality and job opportunities, while tackling climate change and working to preserve our ocean and forests.

GORA and the UN share the same goals.

Through our responsible production, from plant to cup, GORA is  contributing to several of the SDGs targets and we work continuously to address any area of further improvement.

A majority of the jobs created by exporting the finished product are carried out by women and overall:

  • 59% of our workforce are women.
  • 52% of our management team are women, including our facility manager.
  • Equal pay & benefits for men and women.
  • Full compliance with the Ethiopian labour law, which is addressing gender inequality with promising results, as recognized by the UN. 

Our production has a low CO2 consumption as a result of the organic forestry farming and the practices used here.  

Completed earlier this year, GORA is now roasting at what will be one of Africa's first carbon free roasting facilities. While the roastery is operational and technically compliant, the official carbon free validation is still pending. 

Working with shippers, exporters and importers, we are looking at ways to consolidate shipments, in order to maximize container space. 

Exporting the finished product and using our practices, add more jobs and create far greater value in the country of origin.

A vast majority of imported Green beans are sorted by machines and roasted in large-scale facilities, supplying multipe countries, hence no jobs are lost here.

Along with importers from Holland and Ireland, GORA help sustain a production line from forest to finished product - made in Ethiopia.

Complying with the target of eradicating child labour, GORA is committed to make sure, that the children of farmers supplying us, go to school - not work!

Our production ensure a minimum of waste. Every berry is hand picked, every bean inspected and hand sorted before and after roasting. Beans not meeting export criteria is sold off to the domestic market, which consumes half of the country's production.

What happens to packaging once it's empty, will in most cases, determine how sustainable it is. Closely monitoring and analyzing all technical and regulatory advancements, we will upgrade our current packaging once we've find the right solution. Our focus is a low or neutral CO2 footprint, recycled and/or recycable without compromising the quality of the coffee.

GORA coffee is grown under the forest canopy in the Ethiopian highlands. With no use of chemicals, farmers are relying on the ecosystem and its biodiversity.

After many years of deforestation, in which also the coffee industry plays a part, reforestation is now increasing.

The change is fueled by a recognition of the forest, being one of the most important tools to combat climate change and a source of premium quality coffee, high in demand worldwide. UNEP, various NGOs and government bodies are teaching young Ethiopians that the forest not only prevent landslides and soil erosion, but also represent a fertile opportunity for agriculture - agroforestry.